About fund for the girls Products
Products at fundforthegirls.com feature our distinctive fund for the girls logo, created by James Harwell, Senior Art Director at GodwinGroup.
The Color Inspiration
When approached about creating a logo and brand for fund for the girls, Harwell had a clear understanding of the project that guided his creative process.
“They told me it is about having fun, but also the important mission to support women in need by raising money to provide breast services,” he said. “And it’s powered by fun. It was my approach to follow their passion. So I said, okay then, let’s have fun.”
Harwell immediately decided that using pink in the fund for the girls logo would be a natural. But which pink? Have you ever wondered how many shades of pink there are in the world? And not just any pink would do. So Harwell got serious about selecting the most perfect, inspirational and fun pink to use on everything associated with fund for the girls.
“At this point I thought this important project deserved a little more inspiration and validation than just blindly reaching into a box full of variations of pink,” Harwell explains. “I was searching for a kind of psychological proof of power. We wanted our own pink, so to speak. So I referred to Pantone, the company best known for its Pantone Matching System, a proprietary color system used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric and plastics. That’s where I found Honeysuckle, Pantone’s 2011 Color of the Year. The perfect pink for us!”
Harwell credits Pantone’s awareness of color trend and research into the way people react to color for the proof that Honeysuckle was the inspired color for fund for the girls. So we use Honeysuckle with black and white (circle and dot motifs) on printed, embroidered, and silkscreened items, among others, and we couldn’t be having any more fun.
Here’s what Pantone® has to say about Honeysuckle:
Pantone 2011 Color of the Year: A Color for All Seasons
“Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day—with nothing ‘everyday’ about it.
“Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
“’In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going—perfect to ward off the blues,’ explains Leatrice Eiseman, executive director of the Pantone Color Institute®. ‘Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum. The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.’
“Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It’s a striking, eye-catching hue that works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway.”
We hope you have fun shopping
We hope you enjoying shopping at fundforthegirls.com. Browse our products. Have fun while you do.
And remember when you buy something fun, you’re helping raise money for women in need of breast care. That’s seriously fun.